Simon Morton | Eyeful Presentations Ltd

Think Differently – Embrace the Power of your Audience

BIDDING | 09:00 - 10:15

Members and guests will find their current bid and pitch preparation practices challenged and will learn fresh techniques and tools they can take away and share with colleagues.

Synopsis

Audiences hold the key to bid success or failure, yet – paradoxically - the time available for considering their needs and expectations can be extremely limited, with understanding based on little more than cursory assumptions. The truth is that bid teams can spend more time debating a document template design or choice of imagery in a pitch than they do gaining a full understanding of their audience!

The net result is a generic, unfocused bid document that does little to resonate with its intended audience and becomes a wasted effort for everyone (including the audience). Using tools that include ‘Audience Heatmapping’ and concepts such as ‘The Presentation Landscape’ and ‘Blended Presenting’ Simon Morton will share insights into how to build documents and presentations which place the audience and its needs at their core.

These concepts, along with a series of real life working examples, will be examined through practical exercises, concluding with a Q&A session to ensure maximum value from this fast paced and engaging session.

Members and guests will find their current bid and pitch preparation practices challenged and will learn fresh techniques and tools they can take away and share with colleagues.

Key take away skills/techniques

  • THINK – attendees will have a completely new, fresh outlook on what makes an effective presentation.
  • ACT – they will know how to implement and approach this new kind of presentation.
  • DELIVER – by thinking and acting differently, attendees will naturally deliver presentations in a style that sets them apart from the competition.
  • Having the confidence to think outside the PowerPoint box
  • Unlocking the key to true audience engagement.

Biography

Simon Morton’s insight into audience behaviour is drawn from over a decade’s experience of working with presenters to better engage audiences; he is recognised as an influential business leader and expert in the field of presentations.

An expert trainer, he has revealed his insights to corporate clients including Microsoft, Citrix, ISMM, RIBA and the IOD, presenting at events, over webinars and via podcasts both in the UK and internationally. Simon’s book The Presentation Lab has been translated into six languages.

Prior to founding Eyeful Presentations, Simon held a series of senior management positions within a fast-growing business in the FinTech sector, supporting bid teams and managing a range of communications, both sales and internal. It was here that he witnessed (and made!) mistakes, endured frustrations and learned lessons that would contribute to his distinctive approach to presentations.