Cathy Day | Shipley Ltd

Content Planning: Great idea – but I just don’t have the time to do this!

Bidding | 16:00 - 17:15

We will explore ‘How to do it’, so that you can make it a key part of your every day activities.


Content planning, the words themselves instil fear into bid teams; most will say  ‘I know the theory sounds good, but I just don’t have time to do it’.

The truth is that content planning can be very simple, or very complex and there are many existing tools and techniques that can help – actually, you are probably already using them. It is a really good technique to be able to apply to any writing task. We will explore ‘How to do it’, so that you can make it a key part of your every day activities. This interactive session will include:

  • Deciding what content planning really is?
  • Understanding how it makes your life easier
  • Understanding how it makes others life easier

Key takeaway skills/techniques

At the end of the session, delegates will be able to:

  • Understand how to use content planning every day, in every way
  • Understand how to avoid the pitfalls
  • Understand how to help others to ‘just do it’
  • Easy and practical ways to plan content


Cathy has delivered training and consulting for Shipley customers around the world for 14 years+. She has over 30 years experience directing, delivering, and training capture and bid teams. She is an experienced Capture Manager and Bid Manager and has successfully managed opportunities with high contract values and complex teaming and sub-contract arrangements.

She is an experienced trainer and consultant facilitator of capture and proposal strategy development – challenging the team’s normal thinking and guiding the identification and delivery of compelling selling messages. She frequently facilitates or leads key document reviews on live opportunities, to ensure that they are constructive, objective and add the most value.